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TENENGROUP

Reason to Believe

Tenengroup merges the most innovative minds in the fields of data, tech and e-commerce, with creative energy and fashion-forward thinking. Our end-to-end infrastructure and in-house expertise enable our direct-to-consumer fashion brands to grow with efficiency, speed, and a whole lot of style.

Creative Performance Lead

Tel Aviv, Israel · Full-time

About The Position

Tenengroup is a global eCommerce powerhouse, delivering innovative solutions and personalized experiences. As part of our Performance Marketing team, you’ll help shape campaigns that make an impact across the digital landscape.

We’re seeking a dynamic and experienced Creative Performance Lead to own the creative vision and execution of performance-driven campaigns.

You’ll spearhead content creation, collaborate with external agencies, and deliver top-notch ad creatives optimized for conversions across diverse digital platforms.

Responsibilities

Develop Creative Performance Strategies for Meta and TikTok: Design and implement effective creative strategies tailored to performance objectives on Meta and TikTok, ensuring content resonates with target audiences.
Content Creation & Copywriting: Lead the creation and development of high-quality ad creatives, including compelling copywriting and visually engaging content that drives conversions.
Collaboration with Internal Teams: Work closely with internal performance teams to present creative ideas and strategies, while also collaborating with designers, content writers, and editors to deliver high-quality creatives for ads.
Collaboration with External Creative Agencies: Manage relationships with external creative agencies that produce part of the campaign creatives, ensuring their output aligns with our campaign goals and quality standards.
Data-Driven Creative Development: Utilize data and platform insights to inform and enhance creative strategies. Analyze performance metrics to guide the development of more effective creatives, including the formulation of A/B testing strategies.
Performance Tracking & Optimization: Track and monitor performance metrics for Facebook Ads and TikTok campaigns to continuously optimize content.
Stay Current with Platform Trends: Stay up to date on Meta and TikTok's ad formats, best practices, and emerging platform features. Implement relevant insights to optimize creative performance across internal teams.

Requirements

3+ Years of Experience in managing campaigns on Meta platforms and TikTok, with a strong background in working with markets in the US and Europe.
Creative Excellence: Strong copywriting skills with the ability to craft compelling ad copy that drives engagement and conversions.
Analytical Abilities: Strong analytical skills with the capacity to interpret data and derive insights to inform creative strategies.
Platform Familiarity: Super familiar with Meta and TikTok platforms, understanding their unique features and best practices for performance creatives.
Leadership: Ability to lead creative initiatives and inspire a team towards achieving campaign goals.
Experience with editing and designing creative content, showcasing practical, hands-on abilities.
Relevant academic background in marketing or a similar field.
English proficiency, both written and spoken

Advantages

Campaign Optimization: Practical experience in analyzing and optimizing campaigns on Facebook and TikTok to maximize results.
Previous experience working in the eCommerce sector or with Direct-to-Consumer (DTC) brands.
Experience working in a fast-paced, startup environment.