Careers
TENENGROUP
Reason to BelieveTenengroup merges the most innovative minds in the fields of data, tech and e-commerce, with creative energy and fashion-forward thinking. Our end-to-end infrastructure and in-house expertise enable our direct-to-consumer fashion brands to grow with efficiency, speed, and a whole lot of style.
Brand Marketing Manager
New York · Full-timeAbout The Position
Yves Rocher is looking for an entrepreneurial and hands-on Brand Marketing Manager to lead integrated marketing initiatives across the U.S. market and drive brand awareness, customer acquisition, engagement, and growth.
If you're passionate about beauty, wellness, and consumer brands, and know how to combine strategic thinking with flawless execution, we'd love to hear from you.
Responsibilities
• Develop and execute annual and quarterly brand marketing plans aligned with business objectives.
• Lead 360° go-to-market strategies and execution for new product launches.
• Build and manage influencer and KOL programs, including recruitment, partnerships, campaign management, and performance analysis.
• Drive PR initiatives, media relations, press coverage, and product seeding programs.
• Plan and execute consumer events, influencer experiences, brand activations, and strategic partnerships.
• Collaborate cross-functionally with eCommerce, CRM, Social Media, Sales, and external partners to deliver integrated campaigns.
• Manage marketing budgets, track KPIs, analyze performance, and provide actionable insights.
Requirements
• Bachelor's degree.
• 4–6 years of experience in Brand Marketing, PR, Influencer Marketing, or related fields.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Analytical mindset and data-driven decision-making capabilities.
• Excellent communication and collaboration skills.
• Fluent English (for Israel-based candidates).
• Experience marketing consumer brands in the U.S. market – a strong advantage.
• Experience in beauty, skincare, cosmetics, wellness, fashion, or lifestyle brands – an advantage.
Why Join Us?
Join Yves Rocher, a global leader in botanical beauty and sustainability, and play a key role in shaping the future growth of an iconic international brand.